International records / OpenAlex research

E-Marketing Strategy and Consumers’ Satisfaction of Clothing Products Among Generation Z Business Education Students in Public Universities, Southwest Nigeria

Online purchase of clothing products is evident with ease, variety and convenience but most consumers experience failed transaction. Having more failed transactions may likely make shopping online for clothing products increasingly difficult. This study examined the influence of e-marketing strategy on consumers’ satisfaction of clothing products among Gen. Z business education students in Public Universities, Southwest Nigeria. A descriptive design of survey type was adopted for the study. The population of this study consisted of 4,805. A sample size of 355 was derived using Krejecie and Mor…