International records / OpenAlex research

Detty December and the Festival Economy: Cultural Capital, Informality, and Seasonal Entrepreneurship in Nigeria

Detty December, Nigeria’s seasonal festival economy, represents a concentrated burst of entrepreneurial activity shaped by culture, consumption, and institutional context. This study investigates the interplay of cultural embeddedness, social and symbolic consumption, diaspora participation, informal market flexibility, and institutional conditions in driving entrepreneurial engagement during the festival. Using a structured survey of Lagos-based entrepreneurs and structural equation modeling, the results reveal that cultural norms provide a foundational demand framework, which is translated i…