International records / OpenAlex research

The Role of Digital Marketing in the Performance of Small and Medium-Sized Enterprises in Imo State, Nigeria

This study examined the role of digital marketing in the performance of small- and medium-scale enterprises in Imo State. Guided by four key objectives, the study explored the impact of social media marketing on brand visibility, the influence of search engine optimization (SEO) on market expansion, the implications of email marketing on customer engagement, and the effect of content marketing on customer base growth of small and medium enterprises (SMEs) in Owerri, Imo State. A survey design was adopted, and data were collected from 80 employees from 10 purposively selected SMEs that have bee…