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Influence of Mass Media Health Messages On Healthy Lifestyle Practices Among Youths in Enugu State

This study examined the influence of mass media health messages on healthy lifestyle practices among youths in Enugu State, Nigeria. The study was motivated by the increasing prevalence of unhealthy lifestyle practices among youths and the growing role of traditional and digital media in health promotion. Four objectives guided the study: to determine the extent of exposure to mass media health messages among youths, identify the media platforms perceived as most effective in influencing healthy lifestyle practices, examine the barriers to the adoption of healthy lifestyle practices, and asses…

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