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Health-related behaviour and willingness to pay for safe and nutritious food among smallholder farmers in Southwest Nigeria

Foodborne illness and nutritional insecurity remain pressing challenges among smallholder farmers in Southwest Nigeria, yet little is known about how socioeconomic conditions and HRB (HRB) shape their willingness to pay (WTP) for safe and nutritious food. This study explores how socioeconomic factors and health-related behaviour (HRB) interact to shape willingness to pay (WTP) for safe and nutritious food among smallholder farmers in Southwest Nigeria. Guided by Dual System Theory, a cross-sectional survey design was employed, collecting 294 responses from Osun, Ondo, and Ekiti states. Data we…

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    SHA-256 6a40737fbd71f2057e872d226c9900c3fce83dd4c69720afeca88e0dd00b0a65
    from https://link.springer.com/content/pdf/10.1186/s40066-026-00612-0.pdf