International records / OpenAlex research
Health-related behaviour and willingness to pay for safe and nutritious food among smallholder farmers in Southwest Nigeria
Foodborne illness and nutritional insecurity remain pressing challenges among smallholder farmers in Southwest Nigeria, yet little is known about how socioeconomic conditions and HRB (HRB) shape their willingness to pay (WTP) for safe and nutritious food. This study explores how socioeconomic factors and health-related behaviour (HRB) interact to shape willingness to pay (WTP) for safe and nutritious food among smallholder farmers in Southwest Nigeria. Guided by Dual System Theory, a cross-sectional survey design was employed, collecting 294 responses from Osun, Ondo, and Ekiti states. Data we…
