International records / OpenAlex research
Capabilities Management and Performance of Beverages Manufacturing Companies in Anambra State, Nigeria
This study examines the effect of capabilities management and performance of beverages manufacturing companies in Anambra State. The study aims to investigate the effect of innovation capabilities on sales volume; customer knowledge capability on marketing performance; market knowledge capability on return on net of beverages manufacturing companies in Anambra State, Nigeria. Relevant literature was review. The study adopted descriptive research design. The study was carried out in Anambra State, Nigeria. The population of this study cmprised 470 employee of beverages manufacturing companies i…
