International records / OpenAlex research

Marketing Practices in Governance and Public Service Delivery: Evidence from Nigeria

In Africa and some developing countries, governance is a big problem because of the nature of human involvement, which has led to underdevelopment. As such, countries are continually in pursuit of approaches to tackle the difficulties associated with governance, which prevent governments from achieving sustainable improvement in the quality of life for citizens. On the other hand, marketing has been a business practice for years and has been dominant in the private sector. It has persisted as a major management tool in business practice, but as a relatively new concept in the public sector and…