International records / OpenAlex research

Impact Of Social Media Marketing on Consumer Preferences and Behaviors, Particularly in The Context of Supermarket Choices In Bayelsa State

The study examined the impact of social media marketing on supermarket performance, product communication, and consumer perception in Bayelsa State, Nigeria. Employing a descriptive survey research design, the research was guided by three primary objectives: to determine the effect of social media on supermarket profitability, to assess the effectiveness of social media tools in communicating supermarket products to consumers, and to evaluate the role of social media engagement in shaping consumer perceptions. The population for the study comprised supermarket customers across Bayelsa State. A…