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INSTAGRAM MARKETING AND BRAND IMAGE: EVIDENCE FROM PHARMACEUTICAL INDUSTRIES IN NORTH-CENTRAL NIGERIA

The increasing use of social media has created new opportunities for pharmaceutical organizations to communicate with stakeholders and shape favourable brand perceptions. This study examined the predict of Instagram marketing on the brand image of pharmaceutical industries in North-Central Nigeria, with particular focus on Instagram content quality and source credibility. The study adopted a quantitative cross-sectional survey design. The population comprised 4,000 staff of 14 selected registered pharmaceutical companies operating in Kwara State, Niger State and the Federal Capital Territory, …

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Source	OpenAlex research
Collection	International records
Kind	Document
Date	2026-09-01
Type	article
Details	openalex authorships.countries:NG,primary topic.subfield.id:3320\|3321\|3308\|1202\|3303\|3312\|2002\|2000\|2003 + local /\bnige
Found at	https://doi.org/10.67862/jmres.2026.p3srn04h
Archived copy	Look it up in the Wayback Machine
Record ID	`openalex:W7214564084`

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INSTAGRAM MARKETING AND BRAND IMAGE: EVIDENCE FROM PHARMACEUTICAL INDUSTRIES IN NORTH-CENTRAL NIGERIA. OpenAlex research, 2026. Vero Archive, record openalex:W7214564084.