International records / OpenAlex research

Cultural Festival Branding and Stakeholders’ Constraint in Akwa Ibom North West Senatorial Districts, Nigeria

This study investigated the challenges in cultural festival branding and the multifaceted constraints imposed by stakeholders on festival tourism in the Ikot Ekpene Senatorial District, Akwa Ibom State. It aimed to examine the involvement of various actors and propose a workable marketing strategy for the industry's revival. Employing a Survey Design approach, the research gathered both qualitative and quantitative data through questionnaires and Focused Group Discussions with 357 respondents from 17 communities. Key participants included government agencies, traditional councils, private sect…