International records / OpenAlex research

The Impact of Social Media Platforms on Small and Medium Scale Enterprises in Bayelsa State, Nigeria

Social media platforms have catalyzed the operations and development trajectory of Small and Medium Enterprises (SMEs) in Nigeria with its platforms such as Facebook, Instagram, X (formerly Twitter), and LinkedIn. SMEs can reach vast customers beyond geographical boundaries, enabling interaction and feedback that enhance customer relationships and retention. This paper therefore undertook a study on the impact of social media platforms on SMEs in Bayelsa State Nigeria. This qualitative paper, which is quantitative in approach espouses a twostage sampling procedure for data collection and analy…