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Technology-Enhanced Marketing and the Marketing Performance of Selected Deposit Money Banks in Delta State, Nigeria

This study examined the impact of technology-enhanced marketing on the marketing performance of selected deposit money banks in Delta State, Nigeria. The research utilized a cross-sectional survey design, collecting data from 286 respondents (representing a 74.48% response rate) using a structured questionnaire. The questionnaire was designed to assess the influence of technologyenhanced marketing proxied with social media marketing (SMM), mobile banking marketing (MBM), email marketing (EM), and chatbots & AI assistants marketing (CAAM) on marketing performance (MP). The data were analyzed us…

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SHA-256 3fbc37d76ee81c4a98b0af3abfd0a81a06bcb1433a6c768bc5741a7040149529
from https://iiardjournals.org/get/IJMCS/VOL. 9 NO. 4 2025/TECHNOLOGY ENHANCED MARKETING 55-71.pdf
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Source	OpenAlex research
Collection	International records
Kind	Document
Publisher	INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES
Date	2026-09-10
Type	article
Details	openalex authorships.countries:NG,primary topic.subfield.id:3320\|3321\|3308\|1202\|3303\|3312\|2002\|2000\|2003 + local /\bnige
Found at	https://doi.org/10.56201/ijmcs.v9.no4.2025.pg55.71
Archived copy	Look it up in the Wayback Machine
Record ID	`openalex:W7212142655`

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Technology-Enhanced Marketing and the Marketing Performance of Selected Deposit Money Banks in Delta State, Nigeria. OpenAlex research, 2026. Vero Archive, record openalex:W7212142655.