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Influencer Marketing Practices and Brand Performance of Selected Smart Phone Firms in South-South Nigeria

The study examined the effect of influencer marketing practices on brand performance of selected smart phone firms in the South-South Nigeria. The general objective of the study is to examine the effect of influencer marketing practices on brand performance of selected smart phone firms in south-south Nigeria. The specific objectives are to: ascertain the effects of story telling on brand performance of selected smart phone firms in South-South Nigeria, assess the effect of customer engagement on brand performance of selected smart phone firms in SouthSouth Nigeria and determine the effect of …

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SHA-256 30d4026366ed0be668ca2bcb8e8747ceb81cfe9ba883040c17e795644302a26d
from https://iiardjournals.org/get/IJMCS/VOL. 9 NO. 3 2025/INFLUENCER MARKETING PRACTICES 49-62.pdf
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Source	OpenAlex research
Collection	International records
Kind	Document
Publisher	INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES
Date	2026-09-10
Type	article
Details	openalex authorships.countries:NG,primary topic.subfield.id:3320\|3321\|3308\|1202\|3303\|3312\|2002\|2000\|2003 + local /\bnige
Found at	https://doi.org/10.56201/ijmcs.v9.no3.2025.pg49.62
Archived copy	Look it up in the Wayback Machine
Record ID	`openalex:W7212178850`

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Influencer Marketing Practices and Brand Performance of Selected Smart Phone Firms in South-South Nigeria. OpenAlex research, 2026. Vero Archive, record openalex:W7212178850.