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Digital Marketing Platforms and Customers Patronage of Online Retail Stores in Port Harcourt, Nigeria

This research examined the correlation between digital marketing platforms and consumer patronage of online retail enterprises in Port Harcourt. The study was directed by three goals, three research questions, and three hypotheses. The study's demographic consisted of 2,378,307 clients who used online retail businesses in the Port Harcourt metropolis. A sample size of 400 was used for this investigation, calculated using the Taro Yamane formula. The data gathering tool was a structured questionnaire named the Digital Marketing Platforms and Customer Patronage Questionnaire (DMTCPQ). The collec…

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SHA-256 232e6fa918ac1b2cbcbcb9e5adcf731d53c847bce64057e008f70b775d7a6f75
from https://iiardjournals.org/get/IJMCS/VOL. 9 NO. 6 2025/Digital marketing platforms 31-48.pdf
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Source	OpenAlex research
Collection	International records
Kind	Document
Publisher	INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES
Date	2026-09-11
Type	article
Details	openalex authorships.countries:NG,primary topic.subfield.id:3320\|3321\|3308\|1202\|3303\|3312\|2002\|2000\|2003 + local /\bnige
Found at	https://doi.org/10.56201/ijmcs.v9.no6.2025.pg31.48
Archived copy	Look it up in the Wayback Machine
Record ID	`openalex:W7212240009`

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Digital Marketing Platforms and Customers Patronage of Online Retail Stores in Port Harcourt, Nigeria. OpenAlex research, 2026. Vero Archive, record openalex:W7212240009.