International records / OpenAlex research

The Effect of Disruptive Technology Application on Customer Patronage of Fast-Food Firms in Port Harcourt Metropolis

This study aimed to investigate the effect of disruptive technological applications, such as social media, integrated pos systems, and mobile ordering apps, on customer satisfaction in selected fast-food firms in Rivers State. disruptive technology application was used as the independent variable with social media, integrated pos system, and mobile ordering app as its dimensions. While customer satisfaction was used as the dependent variable, with repeat patronage as its measure. The population of this study is eighteen (18) fast-food firms in Port Harcourt Metropolis as listed by Nigeria Dire…