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Sport Sponsorship and Sport Marketing as Panacea to Sport Tourism Development in Ngor-Okpala L.G.A. Imo State

The study set out to investigate sport sponsorship and sport marketing as panacea to sport tourism development in Ngor-Okpala LGA, Imo State, Nigeria. Two (2) research questions were formulated. The descriptive survey research design was used for the study. A self-structured questionnaire was administered to two hundred (200) respondents which comprised of athletes, sports journalists, sports organizing secretaries, assistant directors and directors. The simple random sampling technique was used. Data was collated and analyzed, using the descriptive statistics of percentage and mean to describ…

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    from https://iiardjournals.org/get/IJMCS/VOL. 10 NO. 3 2026/Sport Sponsorship And Sport Marketing 15-19.pdf