International records / OpenAlex research

Marketing Effectiveness, Transformational Tourism and the Sustainable Development Goals in Malawi and Nigeria

This study explored the transformative potential of tourism as a vehicle for sustainable national development in Malawi and Nigeria within the framework of the Sustainable Development Goals (SDGs). Although both countries possess abundant natural and cultural resources, their tourism sectors remain under-optimized due to structural weaknesses, limited infrastructure and inconsistent marketing strategies. Using a systematic review approach, by drawing on policy documents and academic works published between 2010 and 2025, peer-reviewed studies were analyzed to assess the nexus between marketing…

Files

PDF · 450.5 KB · text indexed, 49,636 characters
SHA-256 cd2beeaccc1b558bf3e1e1e248a307e6e7a4e08ea6a2b6b33cbe985aee1c9879
from https://iiardjournals.org/get/JBAE/VOL. 12 NO. 3 2026/Marketing Effectiveness, Transformational 98-111.pdf
Open Download

Source	OpenAlex research
Collection	International records
Kind	Document
Publisher	JOURNAL OF BUSINESS AND AFRICAN ECONOMY
Date	2026-09-14
Type	article
Details	openalex authorships.countries:NG,primary topic.subfield.id:3320\|3321\|3308\|1202\|3303\|3312\|2002\|2000\|2003 + local /\bnige
Found at	https://doi.org/10.56201/jbae.vol.12.no3.2026.pg98.111
Archived copy	Look it up in the Wayback Machine
Record ID	`openalex:W7212938705`

Cite this record

Marketing Effectiveness, Transformational Tourism and the Sustainable Development Goals in Malawi and Nigeria. OpenAlex research, 2026. Vero Archive, record openalex:W7212938705.