International records / OpenAlex research

Digital Marketing Innovation and Entrepreneurial Resilience: A Conceptual Review of Sustainable SME Performance in Nigeria

Small and medium-sized enterprises (SMEs) operate in an increasingly dynamic and digitally driven business environment characterized by technological disruptions, changing consumer preferences, and heightened competitive pressures. The purpose of this conceptual review is to critically examine the interplay between digital marketing innovation, entrepreneurial resilience, and sustainable SME performance within the Nigerian context. Specifically, the review synthesizes contemporary literature on digital marketing innovation as the principal strategic capability, entrepreneurial resilience as a …

Files

PDF · 591.5 KB · text indexed, 100,747 characters
SHA-256 c530383e424f51b9093262feb16e6e835847b72038c09ef863dfda72b1eda0df
from https://iiardjournals.org/get/WJEDS/VOL. 11 NO. 7 2026/DIGITAL MARKETING INNOVATION 1-28.pdf
Open Download

Source	OpenAlex research
Collection	International records
Kind	Document
Publisher	WORLD JOURNAL OF ENTREPRENEURIAL DEVELOPMENT STUDIES
Date	2026-09-24
Type	article
Details	openalex authorships.countries:NG,primary topic.subfield.id:3320\|3321\|3308\|1202\|3303\|3312\|2002\|2000\|2003 + local /\bnige
Found at	https://doi.org/10.56201/wjeds.v11.no7.2026pg1.28
Archived copy	Look it up in the Wayback Machine
Record ID	`openalex:W7214210746`

Cite this record

Digital Marketing Innovation and Entrepreneurial Resilience: A Conceptual Review of Sustainable SME Performance in Nigeria. OpenAlex research, 2026. Vero Archive, record openalex:W7214210746.