International records / OpenAlex research

GLOBALIZATION AND NOLLYWOOD: CARVING A NICHE ON THE GLOBAL PLANE

Globalization has become an irrestible phenomenon. Virtually all aspects of human life, however remote are now affected by globalization. The Nigerian film industry has equally been affected. The effect of globalization on Nollywood can be noticed in various ways. One of these is the attempt by the industry to take its place on the global plane. The concern, however, is the kind of image Nollywood is attempting to create for Nigeria. This paper finds that, so far, Nollywood has not been able to establish the kind of identity by which the ordinary Nigerian can be identified. The paper therefore…