International records / Internet Archive

ERIC ED219758: A Test of a Model of Media Exposure and Appraisal on Two Magazines in Nigeria.

A study was conducted to test the validity of a media exposure model that posits that editorial tone, communication potential, and utility determine the linkage between an individual's medium assessments and choices. A personal interview readership survey of Nigerian elites who read two high quality magazines distributed by the United States International Communication Agency provided the data. "Topic," a general interest magazine circulated throughout Africa, was read by 242 of the primarily older, educated, male elites, while "Interlink," a magazine that focuses on United States-Nigerian rel…

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Source	Internet Archive
Collection	International records
Kind	Document
Publisher	ERIC
Date	1982-05-01
Type	texts
Details	ia title
Found at	https://archive.org/details/ERIC_ED219758
Archived copy	Look it up in the Wayback Machine
Record ID	`internet-archive:ERIC_ED219758`

Cite this record

ERIC ED219758: A Test of a Model of Media Exposure and Appraisal on Two Magazines in Nigeria.. Internet Archive, 1982. Vero Archive, record internet-archive:ERIC_ED219758.