International records / Internet Archive

Marketing in developing countries : Nigerian advertising in a global and technological economy

xii, 132 p. : 24 cm Includes bibliographical references (p. [113]-126) and index Role of marketing in developing countries -- Stages of socioeconomic development in Sub-Saharan Africa -- Nigerian advertising and mass media -- Dynamics of international relations, culture and technology in the era of global marketing -- Advertising in the information age : theoretical perspectives on culture and technology -- The digital divide and status of Sub-Saharan Africa : marketing in an interdependent global economy -- Manifestations of meanings and cultural values in advertising -- Conclusions and manag…