International records / Internet Archive

ERIC ED034626: Opinion Leadership in India, A Study of Interpersonal Communication in Eight Villages.

A part of a larger study on "Diffusion of Innovations in Rural Societies" conducted in Brazil, Nigeria, and India during 1966-1968, this particular study is based on opinion leadership provided by 680 farmers in 8 Indian villages. In these villages, opinion leaders comprise the primary source of basic information and play a very significant role in the day-to-day life of the ordinary villager. Personal characteristics of opinion leaders and nonleaders are compared. Leaders were found to be more progressive and more in contact with the outside world. It was found that opinion leaders have a hig…

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Source	Internet Archive
Collection	International records
Kind	Document
Publisher	ERIC
Date	1969-03-01
Type	texts
Details	ia description
Found at	https://archive.org/details/ERIC_ED034626
Archived copy	Look it up in the Wayback Machine
Record ID	`internet-archive:ERIC_ED034626`

Cite this record

ERIC ED034626: Opinion Leadership in India, A Study of Interpersonal Communication in Eight Villages.. Internet Archive, 1969. Vero Archive, record internet-archive:ERIC_ED034626.