International records / Internet Archive

ERIC ED168050: Magazine Evaluations and Levels of Readership: A Cross-Cultural Analysis.

Data from four separate studies in three developing nations that received magazines published by the International Communication Agency (formerly the United States Information Agency) were used to discover how important image is as a determinant of readership and to identify the relative importance of each image attribute. Respondents in each of the samples were administered the same set of 11 bipolar adjective scales. Evaluations of the first magazine, "Horizons," were gathered in Venezuela and in the Philippines, which allowed for the assessment of cross-cultural patterns in the evaluations.…